If you are looking for a communications degree job then you need to be aware what you are getting into. When I think of marketing communications I think the title is a little misleading to be honest. Having worked in marketing and fully understanding the true way it works at most companies I know that someone with a degree or certificate in marketing communications will get hired and just be called a "marketer". You need to bring a level of experience to the job and become the main go to person. You'll need to be very creative and full of ideas and not scared to try and implement those ideas.
Now comes the training and how you can get started. First you need to find a marketing communication certificate program. The main reason why you want a certificate programs is you can enter into the marketplace quicker and get a job which should be your first goal. Since you'll already have marketing communication skills you might want to take over PR. Once you start doing PR you'll soon be seen as an asset and you might try writing for websites or brochures. Again the key is to specialize in something within marketing as you can't do everything.
One key area that is vital for every business is RFP's (request for proposals). If your company sells products or services I'm sure they have done their fair share of RFP's. Being the key person with the communications background to handle these would be seen as a very important role. If the company ever decides to downsize they will first look for people who do "generic" tasks and you won't be on the list because you bring in business into your company. Another key area is presentations. You might not only be the person who writes the presentations but if you have the skill to actually do the presentation that would be amazing. For this you might want to make sure the school you are attending has graphical courses as you can take a course like PowerPoint while you are training in marketing communications. Now it is time to look for a school. Finding a school is easy. If you are looking for an online certificate program in marketing then simply research the schools listed below.
As with a certificate in marketing you have a leg up on the competition. Marketing is the applied science of sales and driving business growth. Once you complete your certificate you can start a degree program. You will initially focus on learning Accounting, Finance and Information Technology, Business Law, Language and Communications, along with the normal general educational requirements.
Once you reach the upper levels of your degree studies, you will encounter Marketing Management, Organizational Behavior, Business Communications, and advanced college coursework. You will be gaining vital knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. Coursework in psychology, sociology, and behavioral studies in increasingly required for a complete, well-rounded education in this field. Any career in the fields of Advertising, Marketing, Sales, Product Development, and others will begin with a Degree in Marketing Management.
While Marketing is a ubiquitous as language itself to any business and therefore a career in this field just a wide in scope the focused career of Marketing Manager is an ideal example. Total U.S. Employment as of May 2016 was 166,000, just over 1% of the total workforce. This, however, does not cover new employment in the growing fields of Internet Marketing, Video Marketing, Mobile Marketing, and International Marketing. If you are fascinated with human behavior and love the challenge of driving business this career track is wide open and growing.
The marketing industry is as old as business itself and is growing more important. Global competition drives the need for more aggressive growth and market development. In addition, new, previously non-existent markets are appearing all the time. This fuels growth for firms that specialize in providing marketing services to companies seeking to capitalize on them. This will continue and increase for some time to come resulting in strong growth. Marketing is also a basic part of any business profile and as business grows, so does the need for skilled professionals to fill the need. Remember, Google Inc. one of the world's most powerful businesses, is founded solely on marketing and advertising in the Internet sector. This should give you a good perspective on the future of this field. So if you are looking into a marketing communications degree job then look no further and request your free information today. Start today by researching marketing schools that offer certificate programs.
The world of marketing is open to many career possibilities. Once you earn your certificate in marketing from any of the accredited schools listed it is time to get your resume out in the workplace. Below are just some of the careers that are possible.
Print Advertising – Traditional print advertising is alive and well in marketing. You can be in sales, customer service or client support. You’ll work with clients to place print advertisements and then work with your own internal team to get the project done. If you are interested in the actual design then you’ll need to research the graphic design or advertising schools we have listed.
Internet Marketing – Join the fast paced world of internet marketing. Train to handle a companies or a clients online marketing. Many become assistants within a marketing department.
Management – Within marketing is a team of management that makes sure thing are ran properly. They are in charge of hiring a good marketing team and making sure they stay on budget as well as work great together as a team.
Mobile Sales – An upcoming career is that of mobile sales both on the advertising level as well as service. This is a great marketing career that doesn’t look like it is slowing down anytime soon.
Marketing Consultant – A common career in marketing is that of a consultant. You work out of your home typically working with clients on their marketing plans. Many marketing consultants handle a client’s online and traditional marketing and are paid a percentage of the clients spend.