The wide, wide world has just gotten smaller. But this is a good thing: as the world shrinks, opportunities grow. Thanks to the internet, communications technology, and modern travel accommodations, bringing products and services worldwide has become incredibly easy to do. But since this is relatively easy to do, it's also essential for companies who are competing for survival. International marketing is a growing industry that provides companies the opportunity to take their products and services to the world stage. Whether a company has something to offer to other businesses or to international consumers, getting their brand recognized through a host of marketing strategies is the key to finding success on the global level
If you're the type of person who creatively strategizes solutions, works well identifying weaknesses and transforming them into strengths, and is captivated by the way the international economy runs, then you are the type of person who is ready to receive their Associate's Degree in international marketing. This will prepare you for a lucrative career not just on the local, not just on the domestic, but on the truly global level.
Since marketing is something that takes place across the world of business, a degree in international marketing begins with a fundamental understanding of what business is and what kind of approaches are best for certain international communities. In addition to focusing on international issues, courses train individuals to consider organizational behavior, finances, international trade, international legal concerns, cross-cultural communications, and of course impactful marketing principles. All of these courses add to the inherent characteristics of a marketer which include creativity a love and understanding of people.
There are several careers that an individual with an Associate's Degree in marketing will have the opportunity to join. Jobs in marketing traditionally fall into three different categories: creatively designing marketing campaigns, conducting research, or public relations. When designing campaigns, the marketer is responsible for devising the strategy and the content needed to produce the best results with the given audience. When it comes to international marketing, it is important to understand the particular cultures you may be targeting. In some cases, you may even be hired by an international company to target your own American culture. Research, similarly, is essential to the success of a marketing campaign because it lets the marketing team know what the best products and best approaches will be so that they can exploit this information and produce the highest results. Publics relations is unique in that it doesn't deal specifically with marketing a particular product as much as it involves promoting the company you're representing as a whole. A public relations specialist is responsible for talking to the media and the public, maintaining a particular image of the company.
Many individuals with particular skills suited for marketing such as copywriting, artistic creativity, research analysis, and so on might consider working independently as a freelancer. This enables them the freedom to work with a variety of clients and agencies from around the world to produce the written, artistic, and electronic work necessary to aid larger causes. The field of international marketing is also rich with opportunities for promotion, and positions of directors, managers, and leaders abound for those international marketers who are able to distinguish themselves.
So remember that it's a good thing that the wide world is getting smaller. This means that opportunities for you to develop a successful career in international marketing are arriving straight to your door. Whether you're helping an American company establish a presence in a foreign market, employed by a marketing company contracted to several businesses, or if you're working for yourself in a particular area, you'll easily discover that an Associate's Degree makes you a highly qualified and desired individual in the international marketing arena.
International Marketing Wikipedia