Research Schools

What Sets SDK Integration Apart in Ad Tech

Software Development Kit (SDK) is a unique thing: it is a blessing and a big mystery at the same time. Some time ago a distributive couldn’t boast of big volumes and problems altogether with disenchantment about development and future SDK integration were quite an often case. Nowadays mobility is a concept everybody is focused on, that require clear understanding where you are and what is necessary for producing products of better quality.


What is an SDK?
The same as any other object like RTB advertising platform, SDK features can be better understood in case you know what it consists of.
A typical package generally includes:

  1. basic code;

  2. occasional piece of code as a sample;

  3. documents (including license and issues regarding implementation).

Last thing is quite necessary when it comes to ad tech, as integration to another self serve advertising networks may become quite challenging, because app is to save its features and obtain new without a destroy.


SDKs used for in-app monetization are different
The problem ad tech often comes across can be compared as if one person is printing a front cover and another one is dealing with a back side, but both of them hardly understand what happens when their parts are united.


Generally legacy desktop web-based part of SDK and in-app integration are two different processes that are clearly divided in ad tech. The point is that the developers from both fields are not so often to meet and discuss the mess from the other side, quite apart from other things. However, it could do the processes simpler and more convenient for a partner behind the wall.


To say it in one word, core problem is that one cannot be obtained from success of the other.


Developers’ position
When you sit into a taxi cab, you understand that no matter how heavy traffic is, success of your coming primarily depends on your driver. The same is true for developers that are integrators in our case as they will build in SDK in our app.

Integrators are to check that an app behaves according to the model it is prescribed, it doesn’t crash and can be monetized. Obviously, there are some points they are particularly focused on:

  1. Monetization. It is the key reason and motive for a developer to deal with SDK ad integration. In this case, several formats of ads are expected to be supported. More than that, it should be equipped with filter qualities and high integration requirements. It is expected to be in the same manner for Internet ad tech.

  2. Simplicity. You are unlikely to dispute that the simpler the process is, the quicker and more elegant everything will go. Developers are generally overwhelmed with different activities, and the more complicated ideas for integration you offer, the higher your chance about having something cut, without saying of too long waiting.

  3. Stable functioning. The same as fidelity - both of them are leading in the process and result. As we have discovered above, SDK includes a part of code. When something is wrong in web-ecosystem, everything can be easily repaired by replacing the code. When we talk about apps the situation is absolutely different, as developer has to correct wrong area and then hope that everything will be ok in updating and integration with clients part. Testing, a lot of testing can probably cure the problem. 

  4. Traces. The more resources are required for your app, the less interest will be from developer’s side. Smart and neat solutions are in high priority.


User Experience (UX)
One of key things we would like to attract your attention to is energy saving. The problems of stability and being up-to-date are quite evident, but there is something more. If your app consumes too much energy that makes people feel their devices become empty - you are on the way to lose your audience and searching something else.

Write us if you have any questions about the issue - we are happy to provide you with extra information.